Online-Communities bestimmen zunehmend die Entscheidungen des Individuums. Im Gesundheitswesen beinflussen sie die Wahl von Therapieangeboten, Medikamenteneinnahme, Versicherungsmodellen und des Gesundheitsverhalten allgemein. Sie eignen sich zur Nutzung des Wissens und der Kreativität des Kollektivs sowie zur Erreichung einer grossen Zielgruppe. Die Beiträge zeigen die Trends und die Einsatzmöglichkeiten von Online-Communities und Social Media im Gesundheitswesen auf.
@AStagge und @zdavatz twittern live von der Konferenz  #smhc12

·················································································································································································
08:30 Registrierung – Kaffee und Gipfeli
·················································································································································································
09:00    Begrüssung; Dr. Eberhard Scheuer, Veranstalter
09:15     In times of social media patients rule healthcare
                Lucien Engelen, Director Radboud REshape & Innovation Center at Radboud University Nijmegen
                Medical Center; Member Advisory board Mayo Clinic Social Media Center
09:45     Praxiscase: Kunden helfen Kunden zum Thema Krankenversicherung
                Marco Nierlich, Projektleiter Bestandesmarketing & Community Manager Helsana Versicherungen
10:00   Online-Communities und Portale im russischen Gesundheitswesen am Beispiel von
               MedKrug.ru (Vortrag in Deutsch)

                Svetlana Wiechert, CEO Medkrug.ru
·················································································································································································
10:30    Pause
·················································································································································································
11:00    Open Source Healthcare
               Stefan Sigrist, Leiter W.I.R.E. Web for Interdisciplinary Research & Expertise, Think Tank der

               Bank Sarasin und des Collegium Helveticum der ETH und Universität Zürich
11:30     Innovativer Praxiscase: Projekt MedBook™-Medical Networks, Mario Springer
11:45    Vom Gesundheitsportal zu Online Health Communities
               Stefano Santinelli, Head Business Development SWISSCOM Participations
·················································································································································································
12:15    Stehlunch
·················································································································································································
13:30   Die Rolle der Neue Medien im Spital der Zukunft
              Heiko Götz, Manager Neue Medien, HELIOS Kliniken GmbH
14:00    Studie Health 2.0: Internetbasierte Patientendienste; Alexander Schachinger (Video)
14:15    Social media in academia: Time to change the way how research is done
               Dr. Victor Henning, CEO / Co-Founder, Mendeley Ltd.
·················································································································································································
14:45   Pause
·················································································································································································
15:15    Physicians’ social networks: emergent peer-to-peer opportunities for pharma
               Len Starnes, Digital Healthcare Research & Consulting, Past Head of  Digital Marketing
               & Sales, General Medicine at Bayer Healthcare Pharma

15:45   Empowering real patient communities and their leader
               Matt Jameson Evans, MD – Chairman of Healthunlocked
16:15    Reward Strategies & Gamification: Keep Communities healthy and growing
               Kevin Michels-Kim, Founder Starling GmbH
16:45   Wrap-up
·················································································································································································
Ab 17:00 Chill Out
·················································································································································································
Referenten

Medienparter:

 

Partner: